Research and Innovation

“Challenging our best output is the first step towards our roads to research.”

Countryouths has always worked with conviction towards ideas with empathy driven practical design thinking and cognitive research methodologies.


We believe in self-challenge through positive criticism and laymen perspective. We associate with people who live in the challenges of real life to bring out the best of the insights possible. With the insightful data, thorough research is conducted towards simplifying the complications of society.


Countryouths has meticulously been promoting creative leadership, allowing creative freedom to its executors of any level in any of the ventures it holds. The team of innovators, experimenters, thinkers, rule breakers are jointly working towards advocating a creative fraternity of  today’s trendsetters.


Research methodology


We at Countryouths understand the necessity of research and development at its core level to further implement and validate our ideas at a panoramic spectrum.


Any project at Countryouths undergoes several layers of design research and thinking.

Starting from primary-secondary-tertiary research and including a lot of on field ethnographic research as well. Qualitative and quantitative methodologies are applied to derive an outcome which leads to a concrete solution.


For every idea being conceived till the prototyping stage, we believe in a design process from collecting relevant data to observational analysis. The process further develops in mapping out all possible opportunities with relevant supporting structure, to create a systematic approach.


Our research led innovation paves a way for the future which is entirely based on empathy driven design solutions; further enhancing the research with an amalgamation of behavioural perspectives driven by cognitive science – interdisciplinary study of mind and intelligence, embracing philosophy, psychology,neuroscience, linguistics, and anthropology. Design Research at Countryouths charts the paths from research methods to research findings to design principles and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.


Ongoing research topics



The youth holds the future and the power of nation building; carrying aspirations and driving responsibilities for change, progress and innovation. At Countryouths, we acknowledge that enhancing hidden creative minds is a transformational challenge in itself. The Bal Bhavans have been identifying the creative talents and endorsing them, so, working in tandem with them would further help to highlight the progression of youth like  ragpickers with no formal education and other underprivileged youth.



Taking inspiration from our famers who have kept our economy self run we aspire to create an economy that shall be self sustainable. With people joining from diverse educational backgrounds and grass root level stakeholders, we are on the way to create solutions that can pave the  desired way. The whole research inculcates vertical farming, aqua farming, subsistence farming, organic farming and industrial farming.



With the progress of time, holistic wellbeing  as a concept has taken up a multi-dimensional definition, encompassing the individual’s desire for social acceptance, exclusivity and collective welfare. We are chiefly influenced by changes in the society and in the lifestyles of individuals, which have also been accelerated by extraneous factors like globalization and a greater awareness of the need for wellness among individuals Consequently, Countryouths will be focussing on awareness of holistic well being in PAN  India which seems to be at an inflection point. It sets the stage for advent of global best practices, thought leadership, technology advances and capital to take this to the next level.



Transdisciplinary research and innovation helps us in the practices that are required to address complex societal problems.  It is committed to developing state-of-the-art scientific innovation at the interplay between transdisciplinary and disciplinary research. It is driven by the relation between specialisation in transdisciplinary methods and the triggering of transformation of disciplines.